Last edited by Faular
Monday, April 27, 2020 | History

1 edition of The media handbook found in the catalog.

The media handbook

Helen E. Katz

The media handbook

a complete guide to advertising media selection, planning, research, and buying

by Helen E. Katz

  • 307 Want to read
  • 18 Currently reading

Published .
Written in English

    Subjects:
  • Marketing channels,
  • Advertising media planning,
  • Mass media and business

  • Edition Notes

    Includes bibliographical references and index.

    StatementHelen Katz
    SeriesRoutledge Communication Series, Routledge communication series
    Classifications
    LC ClassificationsHF5826.5 .K38 2017
    The Physical Object
    Paginationxx, 231 pages
    Number of Pages231
    ID Numbers
    Open LibraryOL27227649M
    ISBN 101138689157, 1138689165
    ISBN 109781138689152, 9781138689169
    LC Control Number2016015193
    OCLC/WorldCa944468825

    "BE THE MEDIA is one-stop shopping for any information you will need to publish your own book, produce your own radio show, or make your own film. At long last there is one comprehensive, state-of-the-art guide that includes all the information you will need to be an independent media producer by leaders in each media field.   The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of /5(35). Book Description HTML What are the privileges and responsibilities of a free press? In Media Law Handbook, Professor Jane Kirtley, Silha Professor of Media Ethics and Law at the University of Minnesota, explores how free societies answer this question.


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